Digital Marketing Course Overview

Digital Marketing refers to all marketing efforts that use an electronic device or the internet. Businesses use digital channels such as: • Search engines (Google, Bing) • Social media (Facebook, Instagram, LinkedIn) • Emails • Websites • Mobile apps to connect with current and prospective customers.

Key areas covered include:

• Module 1: Introduction to Digital Marketing
• Module 2: Website Planning and Creation
• Module 3: Search Engine Optimization (SEO)
• Module 4: Google Ads (Search Engine Marketing - SEM)
• Module 5: Social Media Marketing (SMM)
• Module 6: Content , Email, Mobile Marketing,
• Module 7: Affiliate Marketing,E-Commerce Marketing
• Module 8: Web Analytics using Google Analytics